Business Description:  Alter-Eco, a Limited Liability Company (LLC), will provide an environmentally responsible product that will reduces pollution in cities by installing aesthetically and structurally pleasing tree shelves onto buildings.

Products/Services:  Aesthetically and structurally pleasing tree shelves using organic material and modern technology

Company Background:  Alter-Eco is a start-up company created by five scholarly, innovative business students from James Madison University.

Competitive Advantage:  Our product currently does not exist in the market allowing us create a niche. It is also cost efficient and environmentally friendly. Our brand equity, skilled staff, high technology tools and use of organic materials all contributes to our competitive advantages.

Markets: Our product is targeted towards CEOs and property managers of high class hotels and condominium in LA and Beijing.  The total of the two cities comes to about 3,500 buildings with a market potential of $848,045,347 in year three.

Please Contact me for the complete business plan