Projects
James Madison COB 300 Business plan -Spring 2014
COB 300 is a 12 credit coursed that integrated the fundamental conceptual tools of finance, management, marketing, and operations to create a imaginary yet realistic business plan that combined each of the four business areas. In a group of 5 business major students we created a business plan for our imaginery company called ALTER-ECO, we were in the business to enhances buildings by adding balconies decorated with trees and plants to create vertical forests.
Integrated Marketing Communication DIRECTV Project -Fall 2014
As part of a course project for Dr. T. Clarke’s Integrated Marketing Communications course (MKTG 384), I worked with a team of 4 to develop a complete integrated marketing communications plan, presentation, and consumer facing acquisition spot for DIRECTV as part of the 2014-15 Marketing EDGE Collegiate ECHO Competition.
Human Resource Development: Off Campus Life-Fall 2014
As part of the required course electives in the Human Resource Development (HRD) minor,
I took a class that focused on performance and task analysis in the HRD field. We were assigned to a group of 5 and chose the Department of Off Campus Life at James Madison University
as our designated organization for our Performance Improvement Proposal.
Internet Marketing: WXJM Radio Marketing Project -Fall 2014
Our class section in Internet Marketing was assigned to our university's radio station, WXJM. Throughout the course of the semester, our team worked together to develop a Digital Marketing Plan to strengthen the WXJM brand and increase user engagement. Due to the hardwork of our teammates, we were chosen by our client as the best plan and is in the process of being implemented for WXJM's futue marketing plan.